Pre-VC

Brand kit · Brandbook · Brand guide

Pre-VC brand assets for prefundvc.com

Canonical source for the pre/vc mark, sandy-earth palette, app lockups, and downloadable assets. Use these assets across site, web, admin, partner, mobile, docs, and partner communications.

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Guardrail: Pre-VC workflow visuals and copy must not present unverified regulated/legal/tax/immigration/trade/customs/funding facts as confirmed. AGOA/FBA/import-export/formation/banking/state-program claims require official-source verification and human review before being marked verified.

Critical assets

Raster exports (PNG/WebP/ICO/ICNS/email-safe images) should be generated from these approved vectors for store/native/email clients.

Color tokens

Green
#12b86e
Primary CTA/mark
Green Dark
#0b5c3b
Hover/emphasis
Sand
#f0daba
Background
Paper
#fdf7ec
Surface/card
Ink
#2a1c0e
Primary text
Muted
#8a7060
Secondary text
Line
#d8c8a8
Borders
Brown
#c4855a
Warm accent

Usage

Naming

Use Pre-VC as the product name and prefundvc.com as the canonical domain. Subdomains: app, api, auth, admin, partners, blog, sign, n8n, errors, lhci, social as deployed.

UI consistency

Product surfaces use sandy/paper backgrounds, ink text, line borders, and #12b86e as the primary action color. Avoid third-party brand colors in Pre-VC UI. Use SVG/icon components; avoid emoji UI markers except limited established visual shorthand.

Logo lockups

Primary mark: pre/vc on green. Wordmark may include prefundvc.com and a short descriptor when space allows. Keep clear space and contrast; do not distort, recolor arbitrarily, or place on noisy backgrounds.

Implementation

@theme {
  --color-sand:#f0daba; --color-paper:#fdf7ec;
  --color-green:#12b86e; --color-green-dark:#0b5c3b;
  --color-ink:#2a1c0e; --color-muted:#8a7060;
  --color-line:#d8c8a8; --color-band:#e8d4a0;
  --color-brown:#c4855a;
}